The microflora produces milk proteins identical to the proteins in cow’s milk.
“Instead of milking cows, Perfect Day uses a process called precision fermentation to create milk proteins from microflora (such as yeast) and plants,” explains Brave Robot. What gives the product the texture of a traditional ice cream. “If Brave Robot replaced just 50% of the dairy ice cream consumed annually in the US, it would be the equivalent of taking 927,174 cars off the road in carbon emission savings,” notes the vegan ice cream brand.īrave Robot notes that, compared to conventional ice cream production, its brand reduces greenhouse gas emissions by 72%, non-renewable energy use by 60%, and blue water consumption by 23%.īrave Robot’s ice cream is made with Perfect Day’s animal-free whey protein. The use of the newest technology to reduce the environmental impact is something they have in common.Īccording to Brave Robot, the environmental impact of the production of its ice cream is less than that of ice cream made through conventional dairy production.
You are probably wondering why the promotion of Brave Robot or what relationship it may have with Tesla. Then, you will have to send the code found on the receipt in a section on the ice cream brand’s website. To enter the Brave Robot Hot Bot Summer Sweepstakes all you have to do is purchase Brave Robot ice cream at any Kroger supermarket or affiliated location before September 18th.
The contest is part of a campaign that the brand has called “Hot Bot Summer” where a great summer raffle is promoted to win a Tesla and solar panels to charge it. Brave Robot, the vegan ice cream brand launched by The Urgent Company can earn you a Tesla when you buy one of its products.
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